Author Archives: Mark Ye

NBTC | Interview with the Winners of the Capital One Consulting Competition

Almost all businesses will seek advice at some point in time to improve their operations. For Loose Button, a start-up company selling beauty and lifestyle products, that time came up recently. They had the goal of turning a sagging business around within 90 days, a task they challenged aspiring young consultants at the Capital One Case Consulting Competition during the

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Hats-Off to Google’s Retail Stores

Google recently decided to open up retail stores, and in doing so joined the ranks of tech-giants Apple and Microsoft. Yet interestingly, Google develops mostly software products, which have been distributed flawlessly over the Internet in the past, without the need for a physical store. Even their hardware products, composed primarily of Nexus devices, are sold over the web. Why

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